Kareem Abdul-Jabbar and Victor Wembanyama headline the inaugural NBA game

Mandalay Bay in Las Vegas will host the inaugural NBA Con in early July.

NEW YORK — The National Basketball Association (NBA) announced today that NBA Con, the first-of-its-kind event that brings the interests of NBA players and fans together to celebrate the best of basketball culture, will debut at Mandalay Bay in Las Vegas from July 7-9, 2023. NBA Tickets Con are now on sale at NBACon.com.

NBA Con will bring together the fashion, music, cuisine, art and technology that make the NBA a cultural phenomenon in a three-day event featuring some of the sport’s brightest stars and personalities. NBA legends and current stars such as the six-time NBA champion and the Naismith Memorial Basketball Hall of Fame will perform Kareem Abdul-JabbarMinnesota Timberwolves’ Mike ConleyIndiana Pacers’ Tyrese HaliburtonNew Orleans Pelicans CJ McCollumAtlanta Hawks’ Trae Youngand prospects of the 2023 NBA Draft Viktor Wembanyama AND Scoot Hendersonamong many other names to be announced.

NBA Con announces the opening weekend of the NBA 2K24 Summer League, which will kick off the 10 days of NBA play on Friday, July 7. The NBA 2K24 Summer League will showcase the league’s best young players, many of whom will be speaking out for the first time since the NBA uniform. The event takes place at nearly 400,000 square feet of Mandalay Bay and is twice the size of the NBA Crossover fan event held during NBA All-Star 2023, which was attended by over 50,000 fans.

“NBA Con is for every fan,” said Joey Graziano, head of strategy and development for the NBA. “It combines our players’ and fans’ passion for the game with their genuine interests off the pitch to create a unique experience that can only come alive through the NBA fandom.”

At NBA Con, fans will be able to push the boundaries of the court with a variety of exclusive live experiences that align with their personal interests, including:

  • With the latest trends in NBA fashion and sneakers, NBA players show off their own unique styles as well as exclusive limited-edition apparel and accessories.
  • Live entertainment by top artists with an emphasis on those who share the love of basketball.
  • Exclusive NBA Con and NBA merchandise to buy, from limited edition apparel to rare collectibles and everything in between.
  • Interactive brand experiences that connect the worlds of basketball and technology, including augmented and virtual reality games and more.
  • Performances and meet-and-greets, giving fans a chance to get closer to NBA players and personalities.
  • Live podcasts, talks and creator studios where athletes, creators, artists and media personalities share the stage to discuss a range of topics related to NBA culture and deliver breaking news that NBA Con fans will hear first.
  • The Park, a basketball exhibition with a variety of courts where fans can shoot, watch open practice or take part in open runs.

The NBA has partnered with Emerald, America’s largest producer of trade shows and related conferences, content and commerce, to bring NBA Con to life.

“Our core mission at Emerald is to unite viewers through the power of interactive moments, so we’re thrilled to partner with the NBA to create the ultimate basketball fan experience: NBA Con,” said Hervé Sedky, president and CEO, emerald. “By seamlessly blending the essence of NBA lifestyle, culture and community, we have an unprecedented opportunity to take the game and its fans to extraordinary new heights, both on and off the court. Through the connected and immersive environments of NBA Con, we want to deliver something that has truly never been seen before.”

For NBA 2K24 Summer League tickets and more information on NBA Con, including recent activations and appearances, follow @NBASummerLeague, @NBAConOfficial and visit NBACon.com or NBAEvents.com. NBAExperiences.com also offers premium experiences for the NBA 2K Summer League and NBA Con, including small-group meetings with NBA Legends, personalized merchandise and hospitality.

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